How SAP is driving digital transformation, supporting SMMEsHow SAP is driving digital transformation, supporting SMMEs

Cameron Beveridge, head of mid-market for SAP Middle East Africa South, spoke to Connecting Africa at Africa Tech Festival 2024 about SAP's investments in digital cloud solutions and how it is supporting small, medium, and micro enterprises (SMMEs), startups and scale-ups across the continent.

The Staff, Contributors

January 31, 2025

3 Min View

Cameron Beveridge, head of mid-market for SAP Middle East Africa South spoke to Connecting Africa at Africa Tech Festival 2024 about SAP's investments in digital cloud solutions, its focus on uplifting communities, and its commitment to supporting small, medium, and micro enterprises (SMMEs), startups and scale-ups across the continent.

Topics covered in this interview:

  • SAP's role in digital transformation on the continent.

  • How SAP supports startups and SMMEs with innovative cloud solutions.

  • Insights on why SAP sponsored the Founder and Investor Day at Africa Tech Festival 2024.

About the Author

The Staff

Contributors, Connecting Africa


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