Vodafone Ghana to rebrand to Telecel

Telecommunication operator Telecel Group has announced that Vodafone Ghana will fully rebrand to Telecel by the end of February 2024.

The announcement comes after the Group acquired a 70% stake in Vodafone Ghana (Ghana Telecommunications Company Limited – GTCL) in February 2023.

The government of Ghana retains the remaining 30% shareholding in Vodafone Ghana's local holding company, GTCL.

"In February 2023, Telecel completed the acquisition of Vodafone Ghana, setting the stage for a massive rebranding campaign," Telecel Group CEO Moh Damush said in a statement. "This evolution represents more than just a name change, it signifies our commitment to advancing telecommunications in Ghana with a renewed focus on meeting the evolving needs of our customers."

He added that the rebranding represents a step forward into a future where innovation, quality and customer satisfaction remain at the core of what the company is.

"Our goal is to provide Ghanaians with exceptional services, exceeding their expectations," Telecel Group CEO said.

Vodafone Ghana, Telecel transition

Vodafone Ghana CEO Patricia Obo-Nai said she was excited about the transition as the company's goal is to deliver a great network for its customers, enabling connectivity that promotes personal and business growth.

"I invite our stakeholders to join us on this exciting journey as we start our rebranding from Vodafone Ghana to Telecel Ghana," she added.

The company's rebranding exercise began in January 2024 and will be complete with a full brand reveal at the end of February 2024.

The planned rebrand will also cover Vodafone Ghana's three subsidiaries: National Communication Backbone Company Limited (Vodafone Wholesale), Vodafone Ghana Mobile Financial Services Limited (Vodafone Cash), and the Vodafone Ghana Foundation.

Telecel strengthens its Ghanaian grip

Telecel has been working towards cementing its grip on the Ghanaian market and in October 2023, expanded its network infrastructure by adding 300 new 4G sites and introduced 4G+ to offer even faster speeds.

The Telecel rebrand will cover Vodafone Ghana and its three subsidiaries: Vodafone Wholesale, Vodafone Cash, and the Vodafone Ghana Foundation.(Source: Telecel Group)

4G growth in Ghana is important as only about 16% of mobile users in the country were using 4G at the end of 2023. That's according to statistics from market research company Omdia, a sister company of Connecting Africa, which found that almost 73% of Ghana's mobile users were on 3G and 11% on 2G.

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Vodafone Ghana only had about 5% of its mobile users on 4G in December 2023, while almost 83% were using 3G and the remaining 12% were still on 2G technology. In comparison, MTN Ghana had around 23% of its mobile users on 4G while smaller operators Airtel Tigo and Glo Mobile didn't have any 4G mobile subscribers.

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*Top image is of Telecel Group CEO Moh Damush. (Source: Telecel Group.)

— Matshepo Sehloho, Associate Editor, Connecting Africa